As per statistics, an average mobile user spends nearly 2-3 hours on his or her mobile or tablet device. This means that if you have a good app on the store, you have a fair chance that users might give it a try. One of the biggest benefits of mobile app is that there is so much of information it can provide to its users, and all that is right at their fingertips. Direct Marketing Channel and user Engagement Mobile apps serve as direct channel for marketing. The apps that are fully functional provide general business information, bookings, pricing, messaging, audio and video calling features, latest updates, sales and promotion and much more. All this serves the purpose of marketing and constantly keep the users engaged. There are so many features in a mobile app which can prove to be very useful from the marketing standpoint; but there is one Push Notification feature which can be used as a direct marketing channel. Through push notifications you can make direct interaction with the users by continuously reminding them about your products and services. Conclusion Regardless of the nature and size of your business, it is imperative for you to have a mobile app if you are to sustain in this highly competitive arena. The fact of the matter is that a mobile app can help you get and retain customers. Nowadays, whenever customers need to search for a product or service, they simply go online. If you have a web presence, plus you have a fully functional mobile app, it can prove to be very lucrative for your business and can leave a long lasting impression on the customers.